Core Web Vitals: Simple Explanation
In June 2021, Google began rolling out a Page Experience Update that measures how visitors view and use your website as a ranking signal. The goal of the Page Experience Update is to reward websites …
Why A/B Testing is Suspect – Read This Before Signing Up
If you’ve been in the market for digital marketing services, you’ve probably come across a few A/B Testing (aka: Conversion Optimization) sales pitches. These two dynamite-drop-in terms seems to be all the rage for those offering …
How to Optimize Website Images w/ Google’s PageSpeed Tool
Important Update: On or around 11/13/2018, Google updated the PageSpeed Insights tool. As a result, the link to Download optimized “images, Javascript, and CSS resources” for this page referenced in this post is no longer available. …
Is Your Site Mobile Friendly? Find Out How to Check.
Today more people are browsing the web from their phones than their desktop or laptop computer. This makes it absolutely critical for all businesses to ensure their website is mobile friendly. On top of your website …